The Covid sanitary crisis has been a watershed experience for us all, pushing our pragmatism to the limit and leaving behind those unable to innovate. In a keynote to European academics on 12 May, Insight looked at the ingredients of entrepreneurship and the levers that make or break innovative initiatives. The session is one of a series implemented by the EdTech project, led by 4 top universities in Spain, Belgium, Finland and the UK, funded by the European Commission.